Privacy policy

Personal Information We May Collect From You

Personal data is information about an individual which can make that person identifiable. It does not include anonymised data, where the identity and identifying information has been removed.

How we will collect your personal information

Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you want to

Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies.

Third parties – we may receive personal data about you from various third parties, including:

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

We will only collect personal data from you when:

Where we store your personal information

All information you provide to us will be stored on our secure servers. Any payment transactions will be encrypted using SSL technology.
Where we have given you (or where you have chosen) a password which enables you to access the member login area, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

How we use your personal information

The Personal information you provide to us is used only for the following purposes:

We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations.

Third Parties

We will only use your personal information to process your order and to send you the goods that you have ordered. Therefore, the only companies we need to share your information with are our payment gateways (Paypal), our bank (if you are paying by card) and our delivery partners so that we can arrange the delivery of your goods.

To keep you informed about the progress of your order, our delivery partners, Royal Mail and DPD, will send you SMS / email updates on the progress of your delivery. These communications are sent out automatically and are not controlled by Adultshopit.

Your details will not be used for any other form of marketing by our delivery partners.

Emails & Newsletter, No Junk Mail!

We will only e-mail you to process your order and afterwards if you have given your consent.

We may pass your details on to a third party if needed to complete your order if necessary.

Only with your permission, will we email you to notify you of products or special offers that may be of interest to you.

We may use tracking technologies such as tracking pixels in some of our emails. These are set on our behalf by EmailOctopus (our email marketing service provider) and help us to understand how you interact with those emails, and we use that information to improve how we use email to promote our products and services.

In respect of third party marketing communications, we will never share your personal data with any third party for marketing purposes.

How to Unsubscribe from Adultshopit

If you want to unsubscribe you can at any time by clicking the unsubscribe link that is at the bottom of every message that we send, or you can contact us via email and we will remove you from our mailing list.

Unsubscribing from marketing messages will not stop transactional communications (such as order updates).

Rights relating to your personal information:


The returns address will show up on as shopit, you can contact us by email at for the full discreet returns address. Please note the address in our Contact Us page is not for returns.